Maya Culpa: The fault of deluded perspective (or something like that). The name of my company is a reminder and a mission. It is a reminder that the challenges we face are often caused by preconceived notions and ideas about how the world is supposed to work. It is the mission of the company to overcome those challenges by transcending unclear vision and behavior. It’s not “thinking outside the box”. It is the realization that “the box” itself is a fairly silly idea in the first place.